Humble beginnings make for great stories.

That's the tagline for Richer Poorer, and also a great way to describe my connection to the brand.

My friend Vince has just started with the California-based sock line, and I was so happy to hear the news. Vince and I both worked at Niketown Seattle about a decade ago (whoa!) Though I haven't seen him much since, thanks to social media we've been able to keep up with each other's lives post-Swoosh. I admire and share Vince's appreciation for good sartorialisms, and for supporting the indie brands out there. Richer Poorer was built on the simple idea of making everyday products better than themselves. That gets my attention, and for someone who could use some help in adding some spice to her sock collection, RP is doing it right. Here's their fall 2013 back-to-school inspired lookbook:

Check out and shop at Richer-Poorer.com